How can Basic Attention Token fail ?

Hey guys! I'm actually looking for a reason why it isn't smart to invest in BAT. Did some research and broke it down to the following - Brendan Eich is the founder. Creator of Javascript, founder of Mozilla and Firefox. - Basics of BAT is simply that users can get paid by watching ads on the internet -> Brave browser - Strong team, large public because of Firefox

Now, a lot of the altcoins out there are hard to comprehend to what it exactly does. You'll need to really understand the blockchain to know exactly what it does and as we are early adopters, the world isn't ready for this, yet, I think ? For BAT however, you don't need to understand anything. It's plain and simple: use the Brave browser, choose whether you want to receive ads or not. If not, you don't have the trackers and ads websites often use, and, as per Brendan, this will save you a lot of data and battery life for your phone. If you do want to receive ads, you can actually get money for this, paid in BATs. Every body wins here.

Brendan already has a lot of users with Firefox. If he does want to promote Brave, it should be easy enough to transfer from Firefox to Brave so the word is easy to spread. This is a very simplistic explanation of what the purpose of BAT is but I think it's necessary because I want you to easily understand what it is to answer following questions:

How can it fail ? I've been looking for some negativity on the web to make sure I don't want to pour money down the drain. Are there any downsides? What can stop BAT from hitting 1 dollar and up ? Am I missing something and is my explanation correct ?

submitted by /u/Mussl
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